Hand-Painted With Love in Every Stitch


Brooke Thorn McGowan Founder Thorn Alexander


Est. 2017 in New England

Igniting small passions around the globe.

Thörn Alexander is committed to cultivating a creative community with a high social benefit as well as a low environmental impact by way of needlepoint. Our lively needlepoint kits are designed to shake things up a bit in style. Spread your creativity like wildfire with our globally-conscious collection!


Thörn Alexander's Founder, Brooke, is a 25 year old cheese plate enthusiast and needlepoint designer currently living in New England. Owning her own business is a dream come true so she can share her art and have the flexibility to travel the world. The most fulfilling parts of her job are giving back and seeing photos of how her clients incorporate her designs into their daily lives. There is nothing better than seeing a stitcher show off their work with such happiness and feelings of accomplishment.

Due to her nomadic lifestyle and upbringing, Brooke’s artistic practice has been dedicated to exploring art’s interaction and reflection through various cultures in society. This interest is often depicted in Brooke's work through mixed styles and imagery, old and new. Her designs and brand are infused with messages of her world view in order to evoke an authentic extension of who she is and the pillars she chooses to be centric of her daily life and efforts.


In April of 2018, the stoke exchange was high as she brought on her younger brother, William, to help with operations. This addition now allows her to focus on bringing new designs to her collection as well as a collaboration with her mother, Tricia Heaton. For more information on this collaboration, visit www.triciaheatondesigns.com

An illustration by a beautiful friend, Sophia Baraschi-Ehrlich